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Stockholm 16/3
Nacka Strandsmässan

You need to register for a free entrance ticket to attend these seminars.

It's first come, first served. No other ticket than the entrance ticket is needed. But seats are limited so be there early to secure your seat.

11:00–11:45, Room 1
Zactrack – The next generation of real-time tracking

Daniel Löfgren, Technical salesperson at Gobo AB

Zactrack is a system for real-time and 3D tracking of where artists or objects are in a room, on a stage or in an arena. The technology used is radio tracking on the UWB band (6.2-6.7 GHz). The system is insensitive to external factors such as sunlight, confetti or smoke.


Transmitters and antennas can be hidden under clothing or behind wood, fabric, plaster etc.

The system is available in three sizes – Mini, Smart and Pro – where the Mini system is for the smallest productions and the pro system can keep track of an entire arena. The data you get from the system can be used to control sound processors, video servers and above all moving lights.


Assembly and configuration of the system is almost "plug & play" and all programming takes place either via an app in a tablet PC, or via the light table. Today, Zactrack is widely used on productions around the world. Most recently at Rihanna's Super Bowl Halftime Show. Come and be inspired to use tracking as a creative tool in your production.


Language: Swedish

11:00–11:45, Room 2
PIXERA – Introduction to the next generation
mediaserver platform

Fabian Pointinger, International Sales Manager at PIXERA – Intersonic

In this short tour-de-force presentation, you will be introduced to the most important aspects of the popular PIXERA media server platform. You will learn why it has become so successful in recent years and how it can benefit your own AV business.


About the speaker

Fabian Pointinger is PIXERA's international sales manager and is responsible for managing the company's partners. He is Intersonic's first point of contact for all PIXERA-related issues in Sweden and Finland.


Language: English

12:00–12:45, Room 1
A deep dive into the Qsys Ecosystem

Daniel Vadberg, Technical salesperson at Audiovision and trainer

In this seminar, Daniel Vadberg gives an overview of the Qsys ecosystem, which aims to provide an overall overview of Qsys' various products and the various solutions that can be created based on this. We also go through a few different case descriptions to show how to apply the technology in real life.


About the speaker

Daniel Vadberg has been working at Audiovision for 5 years as a technical salesperson and trainer and has many years of experience with control systems, image processing and sound solutions.

Language: Swedish

13:00-13:45, Room 1
AV over IP for Dummies

Johan Hoel, Senior account manager VAR &Pro AV at Netgear

We go through everything from planning to commissioning for your projects with AV over IP with Netgear. This in a way that everyone understands!


About the speaker

Johan Hoel, Senior account manager VAR & Pro AV at Netgear has many years of experience in PRO AV. With roles ranging from Support, product management and system consulting to Account management. With broad knowledge in Pro AV, BYOD, BYOM and networks, he has a solid background and understanding when it comes to designing networks and infrastructure for a problem-free AVoIP system.

Language: Swedish

13:00–13:45, Room 2
Wireless microphone systems

Leslie Lello, Product Specialist and Project Manager at Wisycom in Italy – Semafor

Leslie Lello talks about the latest in wireless microphone technology. A good seminar for those who work with wireless. Leslie will be speaking on two areas of wireless technology:


Wireless microphone systems

• How is the RF world changing?

• New technologies and solutions

• RF Distribution new goals

Focus on modern RF over fiber techniques in advanced design & workflow for studio, OB van, theater, live and ENG applications.

Language: English

14:00–14:45, Room 1
Audience microphone, personal listening
and hearing aid in one system

Nikolai Petef, Sales manager Sennheiser Business Communication

In this seminar, Nikolai Petef presents MobileConnect with the new AudienceMic.

Starting as a BYOD hearing aid, MobileConnect has now evolved into a two-way communication solution designed to easily enable inclusive audience engagement at events and lectures.


• A talk-back function in MobileConnect - turn any smartphone into a microphone in the sound system

• An audience microphone that does not need to be handed out

• A feature that delivers everyone's voice to all phones and speakers in the room

• A facilitator for audience engagement in question sessions and discussions

Language: Swedish

14:00–14:45, Room 2
From business idea to global success!

Jörgen Larsson, Business Development Music Tech, at Brewhouse Incubator which is a national incubator that offers business development support to startups with a focus on music, stage and new technology.

In this seminar, Jörgen Larsson from Brewhouse Incubator goes through what help is available if you want to take your business idea to global success. There will be future scouting of the trends that will affect the industry as well as a review of new exciting startups with connections to sound, light and image.


• Brief history of technology that has affected the industry.

• Which are the Swedish companies that exist today?

• What trends will affect us, AI, Sustainablility, AR/VR, Blockchain and NFTs.

• New exciting startups with connections to sound, light and image.

• Where can you get help and how do you work with exploring business ideas.


About the speaker

Jörgen Larsson has a background in sound and music and was responsible for many years for Akai Professional and Akai Digital in Sweden. Over time, Jörgen switched to IT and has worked with media and telecom at IBM, among other things. In recent years, he has worked both in and with startups in technology. Today, Jörgen works at Brewhouse Incubator as a business coach for startups in music, stage and new technology, where he gets to combine many of his previous professional experiences.


Language: Swedish

15:00–15:45, Room 1
Barco – Quality Of Video, what does that mean?

Abbe Westerlundh is responsible for ImagePROcessing products for LIVE events in EMEAI and is part of Barco's entertainment division.

In the seminar, we will visit the technical details of how video is reproduced in a system and the choices a quality-oriented organization needs to consider.

About the speaker

Abbe Westerlundh, trained systems engineer, began his career in 1987 as an IERA technician at Linjeflyg AB, Sweden. He made a short career in the aviation industry by owning a small part of Telfi AERO AB. Abbe Westerlundh then switched paths to the entertainment industry in 1989 when he joined AVAB AB as a technical resource in Stockholm, including work in theatre, opera, live music and television. In 1994 he was recruited by Spectra AB to lead the technical department. After landing several major clients such as Sveriges Television with his endless quality deliveries in 1999, he left Spectra AB to pursue an MBA in video.


When he finished, he opened Whitebox, a small consultancy that delivered video content and technical solutions and support. 2004 Spectra Stage & Event Technologies AB recruited him as CTO to deliver the Eurovision Song Contest that year. Abbe Westerlundh was recruited by Barco in 2006 to Barco's entertainment division. In 2007, Abbe Westerlundh joined Projection Product Management and led the development of the DML-1200 project. Since 2011, Abbe Westerlundh has worked actively with Barco Folsom Imageprocessing as ImagePRO II, PDS Series and Event Master E2 and became Sr. Product Specialist ImagePROcessing 2016.


Abbe Westerlundh has international experience in image processing for Live Events, Projection Setup, Product Development among many others. Educated as a systems engineer at Blackebergs Gymnasium in 1986. He has an MBA degree in video production at Graphic Studio High School from 2001. He is based in Sweden.


About Barco

Barco is a global technology company, designing and developing networked visualization products for the entertainment, enterprise and healthcare markets. Barco has its own facilities for sales and marketing, customer support, R&D and manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) operates in more than 90 countries with 3,300 employees worldwide. Barco had a turnover of 1.029 billion euros in 2015.

Language: Swedish

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