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göteborg 22/10

svenska mässan

You need to register for a free entrance ticket to attend these seminars. 

It's first come, first served. No extra ticket needed. But seats are limited so be there early to secure your seat.

Mårten Ihre.jpg

Room 1: 10:30–11:15

Immerse your audience in 3D sound

Mårten Ihre, Product Specialist – AVP Sales

Imagine yourself at a show where the sound no longer arrives from the stage in a regular stereo image, but immerses you in an entirely new experience, placing you at the heart of the performance. New DSP products are now available that give the sound designer the possibility to work in a true 3D environment thanks to object-based sound sources and psychoacoustic principles. For the visitor this means a whole new dimension of experience and the sound designer can finally match the visual impressions in todays events.

About the speaker

Mårten is educated at KTH and the then named Dramatiska Institutet (now STDH) and has an exam in theatre technology with focus on sound design. Earlier job positions includes sound design and working as a sound engineer at the National Touring and he was the sound designer/sound engineer during 10 years at the Stockholm Parkteater.


Language: Swedish

Jonas headshot.jpg

Room 2: 10:30–11:15

Radio frequencies and signal transmission: the art of managing large scale live production events 

Jonas Næsby, Customer Development & Application Engineer – Sennheiser

The demands on audio professionals are constantly evolving: more channels, bigger stages, more complex RF conditions, faster setup. And no compromises, ever. Sennheiser wireless transmission expertise helps audio professionals meet these challenges each and every day – and we are happy to share our knowledge and provide insights into how our customers overcame the challenges posed by ever-increasing demands in audio industry.


About the speaker

Jonas Næsby is an application engineer with a profound background in wireless RF technology and frequency management. Since joining Sennheiser over a decade ago, he was involved in numerous designing, implementation and management activities concerning some of the most complex wireless systems in the world. These include, but not limited to, Eurovision Song Contest, Melodi Grand Prix shows, Folkemødet (Danish version of Almedalsveckan) as well as theater, broadcast and conference venue installations. Being in a constant contact with European Supervisory Authorities, particularly in Nordic countries, Jonas is one of the most sought-after technical consultants and RF trainers in Northern Europe.  


Language: English

Daniel Intinor.jpg

Room 1: 11:30–12:15

Broadcast television live over the internet

Daniel Lundstedt, Regional Sales Manager – Intinor

The Internet is everywhere and makes it possible to broadcast TV live in a more cost-effective way than through traditional satellite and fiber. More and more live broadcasts are therefore becoming realistic to carry out. However, the Internet does not guarantee that all data will arrive with high quality and short delay. This seminar highlights the most important things to think about in order to broadcast live TV over the internet and to minimize the risks of interruption, how Intinor implemented this in its products and how a major events can be live-produced and broadcast with a limited budget. You also get to take part in a case where we take a closer look at the problems that can arise and how we can solve these in a smart and cost-effective way.


About the speaker

Daniel is responsible for Nordic sales and marketing at Intinor. In this role, he helps small and large customers with the challenges of broadcasting video over the Internet.


Language: Swedish

Matt Dodd.jpg

Room 2: 11:30–12:15

SDVoE, The Matrix Transformed, and more

Matt Dodd, CEO of Clavia Group & Head of Education for the SDVoE Alliance

This presentation will guide you through how the Software Defined Video over Ethernet Alliance are leading the way with AV across a standard Ethernet architecture. The SDVoE Alliance has seen a healthy growth in membership month on month and the SDVoE Academy has been welcoming over 1200 new students in the past year who are keen to learn more about this exciting technology. With over 750 certified design partners the SDVoE Alliance is already more than just the Matrix Transformed.  


About the speaker

Matt Dodd is the CEO of Clavia Group, a training and video marketing company which specialises in the AV and IT marketplaces. Matt is also Head of Education for the SDVoE Alliance and he and his team are responsible for the SDVoE Academy, working with the Alliance and its members to create brand new video education content each week to publish on the academy website.


Language: English

Lorenzo Sassi.jpg

Room 1: 12:30–13:15

Audio over IP (AoIP) and network-based audio technologies in real life

Lorenzo Sassi, Product Specialist – DirectOut Technologies

What are the real opportunities and obstacles when combining different network-based solutions?

AES67 is an interoperability standard for audio transmission supported by Dante, Ravenna and other Layer3 AoIP protocols. And what do I need to know about Layer2 formats such as AVB or Soundgrid? This seminar compares the standard with actual implementations and highlights potential pitfalls and solutions.

The presentation gives a brief overview and describes issues and shows some practical solutions for successfully combining different standards that at the same time offer maximum redundancy levels.

Language: English


Room 2: 12:30–13:15

Challenges and solutions in modern wireless intercom

Tobias Kronenwett, Area Manager – Riedel

It is very important that your intercom works hassle free in all situations whether it be in broadcast, theatres or other productions. It can sometimes even be a question of life and death.


Tobias Kronenwett from Riedel gives a presentation and overview of the current challenges in wireless intercom today and for the future. 

The focus is on DECT frequency solutions and Tobias will explain different approaches which are possible and already in use.

Language: English

Lotta Hammarstrand.jpeg

Room 1: 13:30–14:15

How the lighting design was created for one of the most spectacular stage shows of the year

Lotta Hammarstrand, Lighting Designer – Primetec

In fall, Jonas Gardell takes over the Lorensberg Theater in Gothenburg with his critically acclaimed show "The Queen of ******* Everything". A breathtaking spectacle with a large orchestra, ensemble and exquisite hand-painted scenes by the renowned artist Martin Jacobsen to be highlighted. And behind the lighting design stands one of the country's sharpest: Lotta Hammarstrand from Primetec.

During this seminar, Lotta Hammarstrand will share her experiences from a performance that has been described by Svenska Dagbladet as "a magnificent show with a guard parade, dervish dance, 18th century costumes and dancing fir trees." Extra everything, in other words.


About the speaker

Lighting designer Lotta Hammarstrand's career path took off already during high school. After working with props and stage technology, she stepped into lighting and applied for the Stockholm Academy of Dramatic Arts’ Theater technician program. After that, she was hired by Primetec as a lighting designer, where she currently works with numerous exciting projects. Among these we find a number of established tv shows, galas and events.


Language: Swedish


Room 2: 13:30–14:15

How do we take advantage of modern networks and keep control?

Henk-Jan Blok, Support and Application specialist – ELC lighting/GreenGO

The amount of show data sent around a stage today is growing rapidly. The demands get higher

and higher. How do we setup a steady network that can keep up with the growing demands? How do we manage and control all this data? Can we take more advantage by combining multiple disciplines like lighting data, IP based intercom and audio on the same network?


About the speaker

Henk-Jan has long experience as lighting system designer/engineer on large shows and events,

always seeking the best way to set up reliable and maintainable networks.


Language: English


Room 1: 14:30–15:10

The new MA3 software and the new open file formats GDTF and MVR

Daniel Löfgren, Technical Support and Seller – Gobo A/S

During this seminar we will go through and explain all the the new features of the grandMA3 software as well as explain and give examples of how to use the new file formats: General Device Type (GDTF) and MVR (My Virtual Rig).


The GDTF file format was developed by Vectorworks, Robe Lighting, MA Lighting along with other participants, to simplify the management of fixture files through CAD, visualization and on to a light table.


The file format MVR (My Virtual Rig) is used to share both 3D and fixture data between light tables, visualizers, CAD programs or similar tools. The format is based on GDTF.


About the speaker

Daniel has worked as a lighting technician and designer at rental companies, tours, theaters and events since 2000. Interest in MA Lighting's system has been great since Västerås Konserthus chose to invest in a grandMA in 2001. For two years he has worked as a technical support and seller for Gobo A/S.

Language: Swedish

Jonas Karlberg.jpg

Room 2: 14:30–15:10

Are you ready to meet the acoustic tools of the future?

Jonas Karlberg, Acoustics and AV consultant – Artifon

One of the oldest professions is about to undergo changes that will shake an entire industry.

Due to a rapid development in the field of Virtual Reality, long being dominated by the gaming industry, our hearing and our sight will also play crucial roles in the daily work for room acoustics professionals. A profession where concepts such as Immersive Sound, 3D Audio and Auralization will become standard.

Are you ready to the meet the acoustic tools of the future? Join Jonas Karlberg’s seminar as he will share his deep knowledge in his field of expertise.

Language: Swedish

Christer Lidberg.jpg

Room 1: 15:15–16:00

Taking the risk out of Networked AV

Christer Lidberg, Technical Sales Engineer – Harman Professional

Networked AV is on the rise and is widely being accepted as the future or AV solutions but is the AV industry ready?  How do we deploy and support networks to transport video and audio?  Thankfully there are some simple guidelines that can be followed to manage and mitigate the risks of supporting AV network installations.  This presentation is aimed at anyone specifying, designing or installing NAV solutions and is looking for advice on how to ensure a simple and safe network rollout.


About the speaker

Christer Lidberg has a broad 30+ years’ experience of the Pro AV market, both as an integrator and a long time Harman distributor. Since three years Christer now works for Harman focusing on instilling technical knowledge on Enterprise AV Solutions to the Nordic market. 

Language: Swedish

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